01Context — why now
Extreme AI creates extreme analog.
Digital content becomes infinite.
IRL participation becomes the scarce signal.
Gamification
Community
First-party data
Experiential
03Problem
Experiential Keeps Growing. Signal Still Gets Lost.
More activations mean more signal. Without structure, it gets lost.
Statista market signal
Source: PQ Media; Statista, Jun 2026
Experiential spend grows. Unstructured data, too.
153.3B2026 worldwide spend
Turn live engagement into measurable proof for every team.
04Inspiration — Flash Invaders
Find it. Flash it. Collect it.
That is the lesson: make the city easy to play. Find a mosaic, flash it with the app, win points, and keep building your collection.
1Look up. The aliens are already hiding in the neighborhood.
2Flash the real one with the app, like taking a photo.
3Win points, fill your collection, and look for the next one.
Static fallback
Paris
Find it
Paris
Flash it
Paris
Collect it
Static images are the fallback. Public flashes rotate gently through the collage and phone.