01Context — why now
Extreme AI creates extreme analog.
Digital content becomes infinite.
IRL participation becomes the scarce signal.
Gamification
Community
First-party data
Experiential
03Problem
Experiential Keeps Growing. Signal Still Gets Lost.
More activations mean more signal. Without structure, it gets lost.
Statista market signal
Source: PQ Media; Statista, Jun 2026
Experiential spend grows. Unstructured data, too.
153.3B2026 worldwide spend
Turn live engagement into measurable proof for every team.
